Successful companies understand who their clients are, how they buy, and what is important to them. That understanding is reflected in their marketing. While every company is unique, useful ...

Link building and the art of creating a great link profile can immensely help your business meet its end goals. Different tactics for B2B and B2C listed. Over the surface, we all know that building ...

Like President Obama’s handshake, lead generation comes in two flavors. One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are ...

In the previous blog, I covered the background to B2B’s evolution over time and the classic differences between B2B and B2C. This blog explores the classic similarities and classic grey areas. B2B and ...

This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...

Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

There's a huge difference between business-to-business marketing and business-to-consumer marketing, but not everyone can see it clearly. There are those who believe the differences are minimal ...

To date, most adopters of search engine optimization have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search, many ...

Working as an independent marketing writer and journalist, I often have to switch hats and adjust my writing for different audiences. Not only do I have to understand the audience that each piece of ...

When most agency pros think about account-based marketing, they automatically think about B2B businesses. Given the effort that would be required to generate enough data on specific consumers and ...