“How can we be sure that people see the same color when they look at something?” – Henrietta, age 12, Market Harborough, UK In fact, we can’t be so sure that we do all see the same colors. What colors ...

Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you. This is because visual systems vary from person to person. Moreover, an ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...