The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ...

McDonald’s (NYSE:MCD) is requiring franchisees to help offset the huge cost the fast-food giant is investing in digital marketing. Beginning in 2025, McDonald's (MCD) is requiring franchisees to ...

Owners have myriad considerations when starting a restaurant. They likely plan for significant expenses, such as rent, restaurant equipment, staff and food. However, many new restaurateurs neglect to ...

If you have expertise in digital and social media marketing, your skills could be worth $1.5 trillion by 2030, according to Coursera's Job Skills of 2024 report. In fact, research from the U.S. Bureau ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its implementation of artificial intelligence technology to enhance search engine optimization and paid advertising ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

Companies across the globe are now looking for ways to achieve more with their digital marketing budgets in this tough business climate. According to Gartner’s survey, digital marketing budgets were ...

With Google processing 5.9 million searches every minute, optimizing your ad spend has never been more important. Instapage’s Guide to Cost-Effective Google Advertising reveals proven strategies to ...

Does your business spend too much or too little on sales and marketing? And is that money spent in the right places? To answer these questions, you need to know how much it costs to acquire and retain ...