Add Yahoo as a preferred source to see more of our stories on Google. Fashion model Hannah James faced a dilemma as she weighed whether to digitally clone herself. On one hand, the 25-year-old worries ...

Driven by advances in artificial intelligence (AI) and metaverse technologies, digital clones are transforming fast-fashion marketing. Always available, ageless and adaptable to any setting, these ...

Fashion is the art of the novel, the surprising, and the never-before-seen. And now the catwalk has a range of new stars who aren't flesh and blood but are a product of codes and algorithms. Who are ...

Digital doubles of real-life models have come onto the scene—and though they’re a newer example of the myriad ways generative AI systems can be leveraged for e-commerce and retail, they’re already ...

Eileen Fisher wants to help consumers switch it up. The fashion brand has teamed with French startup Veesual on its launch of its newest AI-powered virtual try-on tool, Switch Model. The tool uses ...