Postcards are still one of the most effective and efficient methods of marketing available today. Even with all the digital sales and advertising going on, direct mail postcards still work and can ...

When it comes to direct-mail postcard marketing success, which matters more: design or copy? This is a topic worth discussing, as we’ve all seen badly designed postcards with great text and ...

There are a lot of moving parts when it comes to marketing, including postcard marketing. There is a certain amount of strategic planning, skill, and coordination that goes into the perfect direct ...

Direct mail marketing can help you get more listings if done well and automatically. In this article, I will explain how using direct mail for real estate can attract sellers, helping you get more ...

The following excerpt is from Robert W. Bly‘s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy it now from Amazon | Barnes & Noble | Apple Books ...

Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can ...

Companies can use many types of direct marketing campaigns. The key is finding one that best suits your type of business. The first step in executing a direct marketing campaign is finding quality ...

Everybody knows that millennials (the generation currently between the ages of 20 and 36) are glued to their smartphones and couldn’t care less about your direct response marketing efforts, right?