A foundational 1956 study of the concept, focussed on a U.F.O. doomsday cult, has been all but debunked by new research.

Imagine that Chad claims to be a committed environmentalist but continues to consume animal products. Since animal agriculture contributes to climate change, and since Chad knows this, you may be ...

“The theory of cognitive dissonance obviously has many implications for everyday life. In addition to throwing light on one's own behavior, it would seem to carry useful lessons for everyone ...