Sydney Sweeney transformed into a Body Wash Genie for a new shower gel ad. Dr. Squatch recruited the actor for a new ad campaign for their Natural Body Wash. Moreover, they added the slogan, “Guys ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...

Sydney Sweeney is taking men's bath products to the next level. On Thursday, May 29, natural body care line Dr. Squatch revealed that it teamed up with the Euphoria actress to create a soap made from ...

Sydney Sweeney ended her engagement a few months ago, but she hasn’t stopped working on fun new projects. Her latest is pretty unique. All of those fans who wanted Sydney Sweeney’s bathwater are ...

The soap company, Dr. Squatch, is no stranger to out-of-the-box campaign strategies that are borderline comedic and absurd to entice its target audience. They’ve done it all, from Marvel-inspired soap ...

Sydney Sweeney pays attention to comments on her campaigns. In her new WSJ. Magazine cover story, published on Wednesday, August 20, Sweeney, 27, opened up about chatter regarding a campaign with Dr.

Targeting Gen Z men, a key demographic for Dr. Squatch, the brand has heavily invested in TikTok advertising, spending $3.6 million in the first eight months of 2021, according to Marketing Dive. This ...