Smashbox, the Los Angeles-born cosmetics brand best known for its primers, is pulling out of the U.K. and Ireland, a key beauty market. “An accumulation of challenges has sadly been more than our ...

Few things beat a good foundation application, but as the day progresses, it’s prone to smear, transfer or come off. Instead of running back and forth to the bathroom for frequent touch-ups, invest in ...

When you’re doing your makeup, you may wonder: “Do I really need to use a primer?” If you ask us, the answer is always yes. Taking the extra step to prime and prep your face will do wonders for your ...