Event data recorders, EDRs for short, have been in the news of late, as part of 's quandaries and subsequent government actions. There have been misunderstandings and misinformation about the purpose ...

RainFocus™, provider of the next-generation event marketing platform, today introduced enhancements to Base Webinar, a ...

Google launched custom event data import for GA4. Allows combining external data with GA4 data. Enables more comprehensive reporting and analysis. Google launches custom event data import for GA4, ...

Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...

Businesses are generating vast amounts of event data across clouds, applications, and 3rd party SaaS. Too often this data is siloed, sampled, and thrown out to save cash. But here’s the thing: The ...

"Events data has traditionally posed challenges for front-office professionals due to fragmented disclosures and required manual searches across sources, time-sensitivity of the data, and the need to ...

Data-driven match analysis in soccer is a growing discipline in both research and practice. However, public data is scarce, which raises the barrier for entering this field and decreases ...