The marketing mix commonly is described using the four P's: product, price, promotion and place. When creating an event, using these four parameters helps you develop a festival, sporting event, ...

Bagmasters reports that event marketing materials are evolving from low-cost novelties to impactful, larger formats to enhance brand recall and networking.

Events such as exhibitions and seminars are an important marketing tool for small businesses, enabling you to communicate with customers and prospects in an environment that you control. To create a ...

This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

Event marketing has changed substantially over the last two decades. It’s now a more important component of digital marketing than ever before and thoroughly embedded in the martech stack. Just look ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Planning an event can be a daunting process, especially if it's not something you do all the time—but many members of the Northwestern Engineering community are often asked to assist in planning ...

Tools to help you plan and promote your event. You've been asked to create an event on campus but don’t know where to start. Need to know how to secure a venue and create a registration page? Want to ...

Google’s new Sale Event promotion type lets you easily promote broader sales and discounts across shopping placements. Google rolled out a new “Sale Event” promotion type in its Merchant Center ...

The main way of communicating and marketing student events is via email. NOTE: Events must be fully approved prior to promotion. See options below. To your members via KelloggGroups as a standalone ...