Have you played Pokemon Go? Then you've used Augmented Reality (AR) technology! AR technology holds substantial promise and potential for providing a low-cost, easy to use digital platform for the ...

In my book, "Extended Reality In Practice," I highlight over 100 examples of how augmented reality and virtual reality are transforming our world. In this post, I want to take a closer look at the ...

Ford has over 160,000 reservations for its F-150 Lightning, which means that there will be a lot of questions about the features of the electric pickup truck. Instead of planning hours upon hours of ...

Augmented reality (AR) is an interactive 3D experience that combines a view of the real world with computer-generated elements. AR is different from VR in that VR is a completely self-contained ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Tampa Bay, FL /PRNewswire/ - TeamViewer, a leading global provider of remote connectivity and workplace digitalization solutions, today announced a new strategic partnership with Siemens Digital ...

Augmented reality (AR) is not just about fun and games. “It also has a variety of uses in industrial automation,” notes Eran Nadel, director of innovation projects and rapid development manager for ...

Apple's ARKit platform lets developers create interactive augmented reality apps, complete with 2D and 3D elements. AR apps leverage your iPhone's cameras, display, graphics processor, and machine ...

With the extended reality (XR) revolution already underway, it’s easy to envision a future in which the lines between the real world and the virtual world become even more blurred than they are today.