A quarter of a century has passed since Daniel Myrick and Eduardo Sanchez’s bombshell surprise box office smash The Blair Witch Project. It’s fair to say the movie’s legacy has been monumental, even ...
In 1999, the horror landscape was changed forever by The Blair Witch Project. Thanks to its ingenious marketing campaign, Eduardo Sanchez and Daniel Myrick's film with a no-name cast of Heather ...
In the beginning was the Word — or, as they call it in Hollywood, word of mouth. For as long as there have been movies, studio marketers have relentlessly pursued ways to get people to talk about them ...
Horror fans let out a collective groan recently with the announcement from CinemaCon on April 10 that Jason Blum's Blumhouse is working with Lionsgate on rebooting The Blair Witch Project. It was the ...
More than a year before “The Blair Witch Project” hit theaters and became a cultural phenomenon, its central mystery had already gone viral. According to the movie’s fledgling promotional website, ...
Heather Donahue, Joshua Leonard and Michael Williams, stars of the seminal horror film “The Blair Witch Project,” released a public letter to Lionsgate on Saturday asking for more robust compensation ...
Ask most people what The Blair Witch Project’s about, and you’ll get some variation on “a group of student filmmakers get lost in the woods and get hunted by a witch.” And if that’s what you go in ...
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