We've long been fans of e.l.f.'s 16HR Camo Concealer (it's Team Byrdie's favorite drugstore long-wearing concealer ), but not everyone is about a matte finish. This new version is getting with the ...
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e.l.f. Beauty’s CDIO says she’s responsible for AI’s foundation, but that these tools aren’t an IT mandate
Ekta Chopra, the chief digital information officer of e.l.f. Beauty, says the fast-growing beauty brand is piloting 85 different agentic artificial intelligence use cases. But giving employees more ...
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Cosmo HQ Review: e.l.f. Just Launched Its First New Concealer in Six Years—and It’s Only $5
We tried the Soft Glam Satin Concealer out for weeks to see if it could cover acne, dark circles, and hyperpigmentation.
Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...
Truth be told, we’ve been major fans of e.l.f. since the early days with their NARS Orgasm/Laguna lookalike palette, and our ...
We may earn commission from links on this page, but we only recommend products we love. Promise. You can’t talk about drugstore beauty brands without singing the praises of NYX and e.l.f. This is an ...
Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...
Shares of E.l.f. Beauty tanked after the beauty company issued guidance for the year below Wall Street's expectations, as uncertainty swirls around the American consumer. Chief Executive Tarang Amin ...
Oakland-based e.l.f. Beauty has remained committed to its DEI mission. Its "So Many Dicks" campaign seeks to promote equal representation in corporate boardrooms. Many major companies have rolled back ...
E.l.f. Beauty is stepping into the wild for its latest campaign, chronicling the frenzied enthusiasm of its shoppers for product launches with an Animal Planet-style ad that marks the rollout of its ...
e.l.f. Beauty posted mixed results in its fiscal third quarter, with sharp gains in revenue but flat profits that disappointed investors. e.l.f. also cut its guidance for fiscal 2025, as CFO Mandy ...
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