Business pages on Facebook may soon have the ability to send marketing emails with a new set of tools that are currently being tested. The tools will allow small-to-medium sized businesses to upload ...

Facebook is a powerful digital marketing tool, with over 1.73 billion daily active users. It’s easy to optimize Facebook marketing by paying attention to analytics and metrics, but many effective ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

Every month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world, visiting the same social ...

Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting ...

If your business relies on Facebook for social media marketing, you’ve probably noticed a drastic decline in organic reach over the past several years. In other words, your posts aren’t displaying on ...

Establishing a solid digital presence ensures your business can be found, trusted and remembered. That means having a clear ...

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A Facebook Business Page is a free opportunity for businesses to increase brand awareness and generate sales on Facebook. To create a Facebook Business Page, simply log into your personal Facebook ...

Marketing your business can be tough, and it helps to have excellent resources to keep you up-to-date and effective. This list covers 31 of my favorite guides, checklists and cheat sheets that cover ...

Facebook has shifted Atlas, the ad tech platform it acquired from Microsoft in 2013, out of its ad tech group and into its measurement division. The change, which took effect around two weeks ago, ...