One of the best ways for a video game to get noticed is with a high-concept, inspired commercial. While the marketing landscape has moved from television ads to YouTube videos being shared across the ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

We've heard rumblings of a free version of Xbox Cloud Gaming for years at this point, but it seems like that's finally becoming a reality. According to The Verge, Microsoft is currently testing a ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

In-game advertising platform Anzu has partnered with web-gaming distributor Playgama to bring in-game ads to web games.

It’s time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga’s head of global brand sales and ...

Games "Two words: cancel now" – Xbox Game Pass cancelations seemingly surge following Microsoft's tone-deaf post praising "more rewards" amid 50% price hike, and even GameStop's got jokes: "$29.99 ...