There's still several days remaining in the "Geoffrey's Birthday" event as part of a Toys R Us pop-up inside all Macy's locations to commemorate the giraffe mascot's birthday. The nine-day event runs ...

Toys R Us offers some special deals for your precious offspring on his or her birthday. Click here to join Geoffrey’s Birthday Club You are promised a card and gift from Geoffrey before the big day, ...

You join restaurant birthday clubs, but did you know Toys R Us will help you celebrate too? They offer Geoffrey's Birthday Club that is open to children 10 and under. It's fun when Geoffrey calls them ...

Your're Invited, come celebrate Geoffery's Birthday with us! Play, join the Geoffrey parade and take home a little gift!

Toys R Us wanted to create a loyalty program around birthdays. The company created Georffrey's Birthday Club and designed an online presence for kids and parents. The site drove club registration, but ...