TikTok is constantly inventing new aesthetics—and recently, the “downtown girl” vibe has been all the rage. The downtown girl aesthetic embodies the effortless cool girl that frequents the local cafe, ...

A new trend is going viral on TikTok: 'conservative girl makeup.' From the name, you might expect toned-down, pared-back, natural makeup looks in the viral 'Quiet Luxury' style, but the reality is the ...

Discover how Emily in Paris achieves that effortlessly chic French-girl glam. From smoky eyes to glowing skin, get insider ...

TikTok is a gold mine for beauty inspiration. From trendy braids to nails and makeup, there’s always something new to try. Of all the app has to offer, nothing is more exciting than a new aesthetic.

We may receive a portion of sales if you purchase a product through a link in this article. Last summer, the girlies were all obsessed with red-tinted “strawberry girl” glam looks (thanks, in large ...

( (SL Advertiser)) Makeup artist Lisa Moore has tips for Girls' Night Out glam. To learn more, go to www.lisamoorebeauty.com.

Spearheaded by pop star Zara Larsson, this colourful trend is on the rise - and experts predict it will explode next year. Read more ...

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