Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes. If you’ve ever taken advantage of an email signup coupon only to ...

Shopify is a powerful tool online retailers can use to build and grow their businesses. In addition to Google Analytics (if set up), Shopify Analytics has powerful reporting to help direct-to-consumer ...

For Shopify merchants, generating sales often feels like a combination of offering great products, employing smart marketing, and a bit of luck. But what if you could take luck out of the equation and ...

Not every Shopify integration delivers value. Learn how to sequence checkout, re-engagement, and optimization tools for ...

This guide was first published on May 21, 2020. It was updated to include new information on February 4, 2022. Optimizing your Shopify online store for Google, Bing and other search engines is ...