Google is rolling out new Merchant Center agency roles that centralize client access management and strengthen security.

We knew this was coming, Google Ads now allows you to upload your customer loyalty data, i.e. Customer Match data, via the ...

Google announced that all merchants will be migrated (or as Google put it "upgrading") from the old Google Merchant Center to Google Merchant Center Next by September (next month). We knew this was ...

For some years now (ever since Google Merchant Center was introduced in 2010), ecommerce advertisers have been working with product feeds. It’s historically been a complex and often fragile process, ...

Google has rolled out additions to its agency administration features in Merchant Center for Agencies, which initially ...

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. This article shows how to extract ...

Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights Google Merchant Center will soon track ...

Call it a major GMC oopsey. Google Merchant Center (GMC), Google’s hub for commerce advertising and analytics, has been accidentally cross-pollinating data – including unencrypted customer and product ...