Shareholders of Zomato have approved a resolution to change the company's name to Eternal Ltd. It will house four businesses: ...

Grofers rebranded itself to Blinkit last year and raised $100 million from Zomato in a round which gave the company a unicorn status. Advisory Alert: It has come to our attention that certain ...

Internally, the company had renamed the parent organisation to Eternal in 2022 following the acquisition of Blinkit (earlier Grofers). That happened alongside an organisational restructuring ...

doubts of many shrouded Deepinder Goyal’s decision to acquire the struggling quick commerce startup Blinkit (Grofers earlier). Today, Zomato has proven them wrong. Well, for starters ...

As 2021 neared its end, quick-commerce platform Grofers undertook a full-fledged rebranding exercise. The startup purportedly filed for a trademark on the name ‘Blinkit’ in early December of 2021.

Grofers rebranded itself to Blinkit after Zomato’s investment, while Swiggy pledged $700 million towards its 10 minute delivery ambition. Zepto witnessed a whopping 946% user growth between ...

Sachdeva previously served as CFO at Grofers (now Blinkit), where he led financial operations until its acquisition by Zomato in 2022. His background includes leadership roles at IGT Solutions and ...