Has pre-exam time become a 'season' for advertisers? Exam-time may bring a chill down every student's spine, but who knew that a day would come when brands would also feel the exam season pressure!
Add Yahoo as a preferred source to see more of our stories on Google. For the past few months, I have eaten at possibly every OG chicken rice stall in KL and Selangor. But it’s always been the same ol ...
James and William Horlick introduced the humble malted drink, Horlicks, much before the world had seen cameras, telephones, and even tea bags. In the initial years, Horlicks was considered an infant ...
Unilever (NYSE: UL) is reportedly planning to buy GlaxoSmithKline’s Indian nutrition business, which notably includes the Horlicks beverage brand. While the details of this deal are still unknown, ...
In a recent move, Hindustan Unilever Limited (HUL), the company behind Horlicks, has dropped the ‘health’ label and rebranded the drink as a ‘Functional Nutritional Drink.’ This move comes in response ...
Horlicks’ campaign, Fearless Kota, a campaign to combat exam stress, has been chosen to be showcased at The VOWSS, at the D&AD Festival on April 26, 2018. SheSays and The Voice of a Woman have joined ...
Imagine you are a kid, you see a bottle of Horlicks sitting on top of a table, you slowly take up the bottle, grab a fistful of powder and gobble it down. Sounds like something you did as a kid? Well, ...
If Horlicks were a man, ours would be the love story of our times. Brands are not things. They are far too real and meaningful, like humans with DNA and RNA. Some, you connect with and some you don’t… ...
Nutrition Advocacy in Public Interest (NAPI), a think tank on nutrition, has written an open letter to Amitabh Bachchan on his association with Horlicks. NAPI has asked the actor to stop promoting the ...
For the past few months, I have eaten at possibly every OG chicken rice stall in KL and Selangor. But it’s always been the same ol’ roast chicken. So you can imagine my surprise when I came across ...