Interviews and focus groups are essential tools of qualitative research. This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups. This book ...

MaryEllen FitzGerald of Critical Insights in Portland has conducted focus groups in many states and averages 150-200 groups a year. One of her clients, a large health insurer based in New York, was ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...

Pew Research Center worked with PSB Insights to conduct four live, online focus groups with a total of 16 U.S. 13- to 17-year-olds. The focus groups were conducted online Jan. 12-13, 2022. The ...