Opinions expressed by Entrepreneur contributors are their own. In today’s ever-changing business environment, business owners, entrepreneurs and franchise owners need to be prepared for the unexpected ...

A go-to-market strategy is a plan for reaching the largest number of potential customers with the most effective marketing efforts. It is a plan to attract and grow your customer base by targeting the ...

You have a lot of time and financial investment in your business so you owe it to yourself and your business to develop a business continuity plan that provides you with a roadmap to keep your ...

According to the research website Exploding Topics, 77 percent of companies have already started their digital transformation journey. The good news is that most organizations have embraced this ...

When you do marketing research you can discover a lot of new and creative ideas on how to grow your business or how to understand your customers. With marketing research you need to develop a way to ...

Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...