There are two main publishing paths: traditional publishing and self-publishing. Each has its pros and cons. Books have a timeless nature to them. Long after you’ve retired from active business, your ...

A business book can be a strategic asset fostering new revenue streams, but it rarely yields significant profit from royalties alone. Effective marketing and an established platform are crucial for a ...

As a developmental academic editor who helps authors think through big-picture issues related to their writing, I have a lot of conversations with scholars about how to approach drafting a book. Many ...

My phone pinged with a text from an old graduate-school friend who, like me, is now a professor. He had just heard that I signed a contract with Random House to write a “trade” book. Could I talk with ...