A pharmacist has revealed how to 'correctly' use Hydralyte tablets after realising how many Aussies were taking them the wrong way. Jamil Karaki, from Sydney, outlined the biggest mistakes people make ...

After dominating the Australian oral hydration market for more than ten years, Hydralyte’s range of great tasting products are now available in the US. With up to 75% less sugar and 4X the ...

TARRYTOWN, N.Y. — Prestige Brands on Tuesday announced the signing of a purchase agreement for the acquisition of Hydralyte in Australia and New Zealand from the Hydration Pharmaceuticals Trust of ...

Hydralyte has appointed Red Havas as its communications agency following a competitive pitch. The agency will be engaged to support Hydralyte’s strategy to unleash the power of rehydration through ...

TARRYTOWN, N.Y. — Prestige Brands Holdings on Thursday announced that it has closed the previously announced acquisition of Hydralyte from the Hydration Pharmaceuticals Trust of Victoria, Australia.

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The Therapeutic Goods Administration advised on Friday that batches of Hydralyte strawberry kiwi effervescent electrolyte tablets had been recalled, due to the presence of safflower. Safflower may ...

72andSunny has been appointed to create a new platform and campaign to launch a new product range for Hydralyte. The agency will be responsible for the new product range’s creative strategy and ...

Five by Five Global has announced the launch of its first work for Hydralyte, “Drench Your Thirst,” the brand’s first standalone TVC in almost 3 years. The new campaign marks the beginning of a ...

Bankers are hoping investors will be thirsty for this deal. The North American arm of hydration solutions company Hydralyte - owned and operated by a gang of former Swiss executives - is kicking off ...