Forbes contributors publish independent expert analyses and insights. Serenity Gibbons is a business consultant who covers entrepreneurs. This article is more than 7 years old. Every entrepreneur ...

I tend to be fairly introverted when meeting people for the first time, especially in large group settings. I often get nervous or anxious when first arriving to a party or industry event, ...

One of our founding fathers, Benjamin Franklin, said, “An ounce of prevention is worth a pound of cure.” It’s common sense yet not common practice. In business, one way to put an ounce of prevention ...

Be ready to think fast. What someone thinks of you is often set within the first seven seconds of meeting them. We can’t control whether or not other people like us, no matter how kind and considerate ...

For years and years you've been warned: First impressions are lasting. "I wish I could take some of the pressure off people when it comes to making first impressions, but the reality is that they are ...

“You never get a second chance to make a first impression.” I’ve always struggled with this truism. I know, people are judgmental — it takes only seven seconds to form an opinion about someone you ...

Business owners often spend a great deal of time and resources on keeping their existing clients, by cultivating good relationships and maintaining a high standard of customer service. Consistently ...