Finding out who talks to who and who can influence other people is an age-old marketing tool. Now, companies are finding a goldmine of valuable information by mapping networks of influence – both ...

For years, the marketing funnel was the primary framework for understanding the customer journey: a linear process where the customer moves from awareness to consideration, then conversion, and ...

The pharmaceutical industry must balance traditional KOLs and emerging DOLs to effectively engage healthcare professionals as thought leaders. AI-driven systems enhance influencer identification by ...

Discover the keys to modern marketing for CMOs in 2025, according to Google: artificial intelligence, influence mapping, automated creativity, and advanced measurement to transform your strategy.

MORRISTOWN, N.J.--(BUSINESS WIRE)--QPharma, a premier provider of commercial and compliance services to the life sciences industry, has been engaged by a major European pharmaceutical client to ...