What is the fundamental driver in relationships? Is there a core social need that humans have? In my first book, A New Unified Theory of Psychology, I answered this question in terms of social ...

Not least because of the COVID-19 pandemic, conspiracy theories are more topical than ever. They are reported and discussed in almost all media and communication channels. But what influence do they ...

Clive Thompson has been getting some well-deserved attention for his recent Fast Company piece, in which Columbia University sociologist Duncan Watts explodes the hierarchical theory of social ...

The Influence Matrix is central to understanding the unified theory because motives for social influence play a crucial role in the way humans justify their behavior. Putting the Matrix in Action I ...