How does Smart Play work? What are the new sets like? And is adding tech to Lego even a good idea?

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry.

Lego braces for rising energy and raw materials costs due to global conflicts, while boosting growth with smart bricks and Pokemon partnerships.

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Lego is launching a first-of-its-kind “smart brick”, which the Danish toy maker has described as its “biggest innovation” in decades. The new brick looks and clicks into place like a regular one but ...

Lori Bergamotto shares details on the latest LEGO innovation designed to take play to the next level and shares "Star Wars" ...

LEGO has officially commenced construction on its new Innovation Campus in Billund, Denmark, a facility aimed at redefining creative collaboration and sustainability in product design for the brand.

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

David Aguilar was born with an underdeveloped right arm, but that didn’t stop him from pursuing his dreams. Obsessed with Lego, he combined his passion for the building blocks with his desire for a ...

Brighton, N.Y. — Students across the Rochester area are trying their hand at engineering with Legos. McQuaid Jesuit hosted its Lego League Robotics Competition on Saturday. Sixteen teams of students ...