In some ways, the attention game for brands is only getting tougher. The increased pace of the cultural cycle and the tidal wave of slop hitting our feeds have added a layer of suspicion to any brand ...

Most people’s inboxes are graveyards of unopened promotions and cookie-cutter corporate newsletters. To truly grab and keep consumers’ attention, brands need more than clever email subject ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Adtech company Fluency automates the process by which agencies and brands run digital ads. It provides ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Apple is justifiably famous for its marketing. You could even argue that the company's ad campaigns ...

In an interview about his latest book, The Innovators, Steve Jobs’ biographer Walter Isaacson said the word has “been drained of much of its meaning” because it’s been so overused. So what does ...

Google recently reported that mobile ad revenue in Asia Pacific would hit $6.9 billion in 2015. While there is no doubt that market expansion will contribute to this growth, innovation is the key ...

With Active Intelligence, marketing teams can now build campaigns 3x faster, reducing time from idea to execution by 15 days CHICAGO-- (BUSINESS WIRE)-- ActiveCampaign, a leading autonomous marketing ...

“If [the essay authors] actually cared about independent artists and small and individual creators, they would be looking for solutions that level the playing field and create space for partnerships ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...