But gratification is good—even though it gets a bad rap. People find the enjoyment that gratification offers suspicious, ...

Humans are hardwired to want things -- now. It’s called instant gratification, and it’s a powerful force. It can make people convert, as long as you’re doing the right things. But do you know how to ...

Ask shoppers what they want and you’ll find they want it all -- good quality products, wide selection, low prices -- and they want it all now. That is the reason that Amazon.com gives every other ...

The members of Generation-Y have the “gotta have it right now” mindset. Growing up with technology has made us dependent on the idea of always being connected. Information, entertainment and ...

“I like the idea of being proved right, I’m not necessarily curious about the subject,” my teenager, currently in the throes of her final exams, said about mathematics, a subject she convinced herself ...

The term “instant gratification” has become a fixture in the modern lexicon. Examples are everywhere. Our food, entertainment, online shopping, and even dating have been engineered to make it ...

Patience is a virtue. Or is it? These days patience seems to be a character trait that is fading fast. Clients want instant answers and fast results. In a professional services industry such as legal ...

Wouldn’t it be nice to suddenly have a seven-figure booming business, an audience in the hundreds of thousands and all the free time in the world? You would be an overnight success story. But here is ...

Have you ever heard stories of people’s posts going viral on Instagram or TikTok? Because of social media, we’re all wondering when this moment will happen to us. We’re waiting for our posts to go ...

One appeal of AI as a religion is that it offers immediate answers on a screen.

Colloquy: Join an online discussion on the pros and cons of programs that give students “instant,” face-to-face admission to college. can feel like a nightmare round of Magic 8-Ball, in which the ...