It includes JCPenney’s back-to-school television spot and lets teens opt-in to receive weekly texts on the latest looks, view styles and even upload their own look, which can be voted on and ...

"Yes, mobile marketing will be part of our back-to-school campaign this year," said Kate Parkhouse, PR manager for JCPenney, Plano, TX. "We want to fish where the fish are and reach teens where they ...

The mobile aspect lets teens sign-up to receive text messages on their mobile phones about back-to-school sales and special offers at JCPenney. "We want to create a campaign with a 360 approach ...

The average cost for back-to-school supplies for families is now around $890. Families are invited to attend their local event, and each present child will receive one backpack while supplies last.

Learn more As a high school ... backpack in good shape. You can wash the interior of the insulated pouch with mild soap and a damp washcloth. The Wildkin Backpack has padded straps and a padded ...

Parents often spend hundreds of dollars each year on back-to-school clothing and supplies ... inspecting last year’s backpack for holes and gathering pens and markers to test whether they ...

"I think it feels amazing," Kristin Rinker said about delivering the backpacks to staff at Old Fort Elementary in western ...

That's why we have selected 13 coupons that students can also benefit from with up to 75% Off on JCPenney’s Home and Clothing articles to get equipped for the school year. How can I enrol in the ...

He brought lightweight packs to millions of students and transformed the way they carried their textbooks to school.

Heavy backpacks can lead to back pain ... spinal problems Many schools have noted that cases of back complications especially among young school children are mainly caused by the weight which ...