TV measurement currencies are beginning the next lap in their race to replace Nielsen: certification. On Wednesday, the broadcaster-backed joint industry committee (JIC) granted “conditional ...
In preparation for 2024-25 upfront advertising negotiations, the U.S. joint industry committee (JIC) this morning announced it is poised to begin its first audits of the three ad currency providers -- ...
The U.S. Joint Industry Committee (JIC) today (Sept. 20) announced that Comscore, iSpot and VideoAmp have been granted conditional certification as part of its ongoing currency certification efforts, ...
In a surprise development, the U.S. JIC (joint industry committee) spearheaded by big TV advertising suppliers, this morning announced it is expanding from just certifying advertising currencies to ...
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