Penn Live

Just Do It Collection returns with Nike’s new “Why Do It?” campaign

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...
Hosted on MSN

Here’s the Surprising Origin of Nike’s “Just Do It” Slogan

In today’s culture, brand logos and slogans are just as ingrained in our minds as basic elementary math. Household name brands feel more like familiar friends than corporate conglomerates, and each ...
Rolling Out

Nike’s “Why Do It?” campaign flips the script completely

Holy marketing genius, Nike just pulled off something pretty spectacular. After nearly four decades of “Just Do It” being the most recognizable slogan in sports, the swoosh decided it was time to hand ...
Marketing Dive

Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...
The Source Magazine

Nike Reintroduces “Just Do It” with New “Why Do It?” Campaign

Nike is reintroducing its iconic rallying cry “Just Do It” to a new generation through the launch of its latest campaign, Why Do It? Designed to connect with young athletes, the initiative reframes ...
Psychology Today

The Psychology of "Just Do It"

“Just do it” has been a popular saying since Nike brand began its ad campaign in 1988. It helped “turn a niche brand into a global multibillion-dollar giant” (Bella, T.). Since then, it’s been said in ...
WHIO

‘Why Do it?’: Nike rolls out new ‘Just Do It’ campaign

It has brought back its “Just Do It” but is tweaking it into “Why Do It?”, the company announced this week. “Designed to connect with young athletes where they are, the campaign reframes greatness as ...