Was the LEGO Super Mario series a sign of bigger things to come all this while? LEGO had a big announcement to kick off CES 2026 with this week: an all-new Smart Play ...

Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

This year’s Consumer Electronics Show (CES) is now in full swing, with tech companies around the world descending on the Las Vegas Convention Center to share their upcoming products and working ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new “SMART Play” system is fully compatible with LEGO’s existing ecosystem.

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

If there's anything you've probably heard about LEGO's first CES showcase this year, it's the Smart Brick. It's the cornerstone (or should I say cornerbrick?) of Smart Play, LEGO's new interactive ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...