In 1995, the inventor of Ethernet, Robert Metcalfe, famously predicted the collapse of the internet, only to literally eat his words in 1999. The lesson learned? The future always wins. Fast-forward ...

Banks and loyalty teams are no longer evaluating tours and activities APIs just to “add things to do.” The real goal is ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Loyalty marketing is going through a transformation in an era ...

Airlines, banks, and internet providers are taking advantage of people's unwillingness to switch and charging longtime ...