A world-class marketing database is an environment that has the ability to change and adapt in lock-step with your corporation's changes while also enabling you to learn from the data within itself.

One would think that the catalog industry would be awash with database marketing success stories. But co-ops notwithstanding, few of the major database marketing service bureaus have a significant ...

Businesses and organizations are increasingly challenged to handle the huge volumes of data, both internally generated and acquired from outside sources, that they need to process, store and analyze ...