I’m not a scientist, I’m a marketer. And I’m going to tell you something that sounds odd: The scientist and the marketer need each other. In fact, all of society needs these two types of people to ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

When I pick up a book for the first time and see it’s inundated with charts and figures I’m usually inclined to put it back on the shelf and keep looking; however, with The Science of Marketing this ...