“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rudy Grahn, attribution and measurement ...

When attribution, incrementality and MMM disagree, teams freeze. Growth comes from acting with confidence, stacking small gains and validating impact in the P&L. The post If your measurement strategy ...

PR and Brand crises have never been so complex. In an election year where companies monitor a million factors by the minute, the need for strategic, proactive crisis management has never been greater.

The National Quality Forum announced the Measure Applications Partnership has released new reports on quality measurement strategies for a group of hospitals specializing in cancer care; hospice and ...

Google may have pressed pause on their phasing out of third-party cookies, but the rest of us don’t have to. While this latest pushback means some businesses may put off their search for a solution, I ...

NEW YORK—Nielsen has announced a new approach to measuring audiences and tracking the effectiveness of digital ads that won’t require cookies. The new approach, which will be part of its cross-media ...