Medicare scam ads on Facebook allegedly reached older Americans with fake benefit offers, a new CCDH report claims. Meta says ...

A federal judge let fraud claims against Meta proceed, finding its AI ad tools may have helped build ads that impersonated a ...

If you've been using Meta AI in Facebook, Instagram, WhatsApp, or Messenger, you might want to stop. Starting later this year, ‌Meta‌ plans to use your generative AI conversations to personalize ...

Meta is facing a new lawsuit over its advertising practices. The nonprofit group Consumer Federation of America (CFA) has filed a proposed class-action suit against Meta for "failing to protect users" ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears. In the last few months, I’ve seen a lot of confusion around Meta ...

Editor's take: Meta's latest encounter with legal scrutiny highlights ongoing tensions around advertising metrics and privacy in the digital ecosystem. As scrutiny grows, advertisers and industry ...

Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time. Last week, Meta announced that it was redefining click-through attribution to enable more consistency with ...

Chinese online retailers have cut back their spending on Facebook and Instagram ads in reaction to President Donald Trump's tough trade policy with the country. Meta's finance chief Susan Li said ...