The new campaign reflects a shift in tone after the city imposed draconian spring break measures in each of the past two years.

After two years of discouraging Spring Break partying, the city welcomes visitors in a new fitness-centered campaign.

Mayor Steven Meiner highlighted new safety measures and enforcement plans for Spring Break, emphasizing recent public safety improvements in his annual State of the City address.

Miami Beach “broke up” with spring break, but now the relationship is warming back up. Mayor Steven Meiner said this year’s ...

Miami Beach is rolling out a new advertising campaign ahead of spring break, signaling a shift in tone two years after the city went viral for publicly “breaking up” with rowdy spring breakers.

Miami Beach is relaxing some spring break restrictions this year while maintaining a heavy police presence to ensure visitor ...

One year after Miami Beach launched a viral marketing campaign about the city’s desire to “break up” with spring break, officials are rolling out new messaging and similar strict safety measures in ...

After "breaking up" with spring break in recent years, Miami Beach seems ready to turn the page. Why it matters: City ...

Rules about parking and beach closures will look different than in past years, though license-plate readers will still be in ...

Miami Beach residents know that the “I live where you vacation” flex takes a whole different meaning every year during spring break. It’s what gave birth to the city’s “quality of life” committee.