The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...

Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.

Microsoft sent emails to some advertising announcing the retirement of the Microsoft Advertising mobile app. The app will ...

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies to target smartphone users.

As the productivity app market evolves from feature-based competition to value-driven growth, global developers are seeking clear and actionable insights to navigate this transformation. Today, ...

Content Ignite ®, a monetisation and ad management platform for publishers, today (27th November, 2025) announced the launch of the Content Ignite® Mobile SDK, a new solution that enables ...

Consumer mobile app advertising spend remains heavily skewed toward Google and Meta, despite shifting user behavior. In 2024, mobile app revenue jumped 25%, yet 88% of marketing budgets stayed ...

AppLovin has outperformed competitors like Unity and large tech firms by capturing significant market share in the mobile app ad space. Despite recent short-seller reports, AppLovin's growth prospects ...

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the home – the mobile phone – has become the default choice for driving ...

Digital Turbine presents a compelling growth opportunity anchored by its robust On-Device Solutions business and expanding App Growth Platform (“AGP”). The company’s international On-Device revenues ...