According to a new study which pitted over 170 brands' sonic logos against each other in a blind recognition test with over ...

Logos are everywhere. They’re on the products people buy, the apps they use, and the stores they visit. But what most people ...

Fast food places offer a familiarity no matter where you happen to be, but it's not just the menu. We know you'd recognize ...

This video showcases a massive project where 100 of the world’s most recognizable logos are redesigned from scratch. It reveals what happens when familiar symbols are simplified, corrected, or ...

James has been writing about cars professionally since 2012. After a bruising period freelancing in his native UK, James spent six years in Dubai, starting his new life abroad as Web Editor for ...

Logos are everywhere, but how often do we really look at them? What seems like a simple design is often packed with subtle details, clever symbolism, and hidden meanings that most people never notice.

Even if you aren't obsessed with cars, it's hard to not at least be a little curious about the stories and meaning behind their logos. OK, maybe not Honda, since it's just an H that very clearly ...

Decades before the Toronto Blue Jays began play, the Phillies flirted with changing their nickname to the Blue Jays: They never actually did it, but long-time Phillies' PR director Larry Shenk ...

One of the WNBA's most recognizable franchises is modernizing its look. The three-time WNBA champion Phoenix Mercury — who ...

SOUTH JORDAN — Choosing to give the Salt Lake Bees a brand "refresh" has turned out to be a pretty lucrative decision for the state's lone minor league baseball team. The team unveiled four new ...

Over the last decade, skulls and skeletons appeared in nearly one of every 200 new U.S. logos.

Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...