Following a process involving internal and external stakeholders, Epiroc Rock Drilling Tools has a new naming structure with a straightforward formula: Epiroc + product line signifier + size.

Not every idea is a winner, and that's exactly what Audi realized with its last naming scheme. EVs were represented by even numbers and everything else got an odd number. It confused people and nobody ...

Audi is changing its naming structure again. The automaker had initially dropped engine displacement badges in favor of arbitrary numbers. More recently, it changed its alphanumeric nomenclature to ...

We’d heard that Volkswagen might move away from the ID naming convention for its electric vehicles for a while now, but the automaker just confirmed the shift. It recently announced that the ID.2all ...

Ever started a new role, logged into the company CRM with fresh-faced optimism and tried to pull a simple report, only to get lost in the weeds? Or maybe you’re launching a new marketing campaign and ...