Ford Plans to Launch 5 New Models Priced Under $40,000 by 2030: Here's What We Think They Are

These affordable models will wear new nameplates and pack a variety of powertrains, from gas engines to electric motors.

Ford planning five models under $40,000 in affordability push

Ford Motor Co. is planning to launch five new models priced under $40,000 by the end of the decade in a gambit to offer more affordable vehicles as the average cost of new cars tops $50,000 in the US.
Electrek

Ford has 5 more affordable vehicles coming for under $40,000, including a new EV

Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

Ford Promises 5 New Cars Under $40K by 2030, Including Midsize Electric Truck

The five all-new models "will be across our lineup of cars, trucks, SUVs, vans, and it will be multi-energy," according to Ford's Andrew Frick.

Ford Announces All-New Sub-$40k Car for America

The average new vehicle MSRP in America exceeded the $50,000 mark last year, but Ford wants to help bring that curve down ...
GM Authority

GM Rival Ford To Add New Models Priced Below $40k

Ford pledges five new sub-$40k models by 2030, starting with an electric pickup, to fix a lineup left barren by the death of ...
Detroit Free Press

Ford's 'Model T moment' leaves analysts wanting more, calling it a risk

Ford announced a new EV manufacturing process and platform aimed at producing more affordable electric vehicles. Ford's new "assembly tree" process is expected to increase efficiency and reduce costs, ...