Studies show that "news junkies" are a valuable demographic for advertisers, demonstrating higher purchase intent and brand trust. Brand safety concerns, often based on outdated blocklists, are ...

Until now, B2B marketers have been surprisingly unimaginative when it comes to online advertising. Despite the fact that as much as 93 per cent of the B2B community actively uses the Internet for ...

Amazon is letting other retailers use its homegrown advertising tools to run sponsored ads across their own websites. The service is designed to make it easier for other retailers to run targeted ad ...