The campaign arrives at what OpenAI sees as a pivotal moment. “We’re at the dawn of the intelligence age and you can participate today,” Rouch says, a reference to CEO Sam Altman’s recent blog. “This is potentially the most powerful tool that we’ve ever created, and it’s in your pocket right now.”

OpenAI aired its first Super Bowl ad, a $14 million spot linking ChatGPT to history's biggest innovations such as the wheel and the internet.

Intelligent products were on full display during the game, but they all took different approaches in marketing.

We’ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the biggest buzz wasn’t just about the As everyone tuned in to watch the Super Bowl,