Enterprise software provider Oracle moved further into targeted advertising by acquiring BlueKai, a third-party data provider and data management platform (DMP). Analysts and vendors differ however, ...

Oracle will acquire digital measurement firm Moat extending its marketing and data clouds’ abilities to provide digital advertising analytics to advertising clients and publishers, the company ...

Once a leader in advertising data, Oracle announced in June 2024 that its advertising division, Oracle Advertising, would close. The decision marks the end of Oracle Data Cloud (ODC), which included ...

During a quarterly investor call, Oracle’s CEO Safra Catz shared that the company’s advertising revenue fell to around $300 million in fiscal 2024, following which Oracle is shutting down its ad ...

Oracle has announced that it is acquiring ad measurement firm Moat for an undisclosed amount as part of its push into the media and marketing sectors. Founded in 2010, Moat allows advertisers and ...