OneMagnify is the growth partner for transformational B2B brands--helping organizations turn clarity into measurable impact by delivering one AI-enabled integrated platform that connects strategy, ...

The Scale Performance aids online brands in achieving ecommerce advertising growth through data-driven campaigns and ...

For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly.  Optimize continuously. If the line went up and to the right, few questions followed.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In an era defined by vast ...

From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever. The post Performance marketing is being ...

Marketers used to wait for obvious signals, like a product page view, a cart add or a keyword search, before triggering campaigns. But in today’s fractured landscape, those signals can arrive too late ...

As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...

Algorithms aren’t acting maliciously. They’re doing what they were built to do. That’s why algorithmic bias in marketing is ...

Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...

Businesses looking to advertise may think they have a binary choice: They can opt for quantifiable “performance marketing,” which measures success based on whether people open an email, click to buy ...

The most successful companies know that true growth happens when these two objectives work in harmony, not in opposition. The evidence is now clear: Brand and performance are not opposing forces; they ...

Digital marketing has become one of the more complicated operational functions in automotive dealership operations. Over the ...