There is new evidence this week from GroupM’s business intelligence team that “brand-oriented” media buys may be gaining on so-called “performance” ones. The analysis -- part of a sidebar conversation ...

A recent study by Advertiser Perceptions revealed that current “economic uncertainty is driving advertisers to prioritize performance over brand safety. Fortunately, a focus on performance media ...

The saying goes that the first ever ad banner had a 44% clickthrough rate and it's been downhill ever since. That was 30 years ago. Contrast that to today where the average clickthrough rate for a ...

As the advertising world grapples with a tough economy and a pair of transformative Hollywood strikes, many marketers have chosen to shield themselves from uncertainty by shifting their resources from ...

Snap is deepening its ties to Dentsu as performance marketing becomes a more significant growth driver in the social media category. Snapchat's direct response business has grown at a faster rate than ...

Donna Spurrier, founder, Spurrier Group, and her staff. Historically in advertising, the creative team—those tasked with conceptualizing and designing ad campaigns —operated independently from the ...

Despite the continued command of digital advertising, Nielsen’s 2025 Annual Marketing Report reveals a market recalibration, with radio emerging as a key beneficiary as the global survey of 1,400 ...

With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider. A recent Wall Street Journal article reported that Airbnb ...

Albertsons Cos. is seeing strong first-year results of its Albertsons Performance Media (APM) program, which launched last January. Designed to provide brands with the opportunity to use proprietary ...

Albertsons Cos. has launched Albertsons Performance Media, powered by Quotient, a digital media capability that provides brands with the opportunity to use proprietary shopper data to drive sales. The ...

COLUMBIA, Md.--(BUSINESS WIRE)--Dentsu Aegis Network has acquired Media Storm, one of the largest independent data-driven audience planning and targeting agencies from founders Craig Woerz and Tim ...